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The team

Three founders. One protocol.

We come from AI products, distributed-systems engineering, and the regulated industries that have to live with the answers. trace.ai is what we wished existed for every decision we ever shipped.

Minsoo Kim · 김민수
Co-founder, CEO

Took BeReal into Korea and Asia, scaled OrcaStudio to ~70% YoY growth, and founded Orbit Korea — the youngest and first Korean to reach Meet The Drapers’ global Top 4. He goes to market the way he ships product: face-first.

BeRealKorea / AsiaOrcaStudioGrowthOrbit KoreaCEODrapersGlobal Top 4
Sunwoo Joo · 주선우
Co-founder, CTO

Spent his school years inside research labs — KAIST R&E, DGIST Pre-URP — and brought home a silver medal from Korea’s IESO national team. Former CTO of Orbit Korea; now turning that research-lab patience on the boring-but-perfect parts trace.ai sits on.

KAISTR&E researcherDGISTPre-URPIESOsilver medalOrbit KoreaCTO
Hyunmin Lee · 이현민
Co-founder, Product

KCPC 2024 Div.1 champion who’s already co-founded Madon (an Education-Ministry-backed program), led two zero-to-one product launches, and beat TELEClass on hierarchical text classification. Co-published galaxy-simulation research with a Yonsei professor — wins national prizes the way he ships product.

KCPC 2024Div.1 #1Madonco-founderYonseisim researchTELEClassbeat SOTA
Why we built this

Every AI product team eventually gets the call.

Three months after a customer dispute. The week the regulator opens its inquiry. The morning a board member asks how we know the model didn’t do the wrong thing. Internal logs tell that story to ourselves. A receipt tells it to anyone.

We are building the receipt — the open standard, the neutral notary, and the public ledger underneath it. So the next time the call comes, the answer is a URL, not a meeting.